There cannot currently be a business that is claiming its place in the modern world and does not have a digital presence, a website. Digital marketing is no longer a separate concept from that of “simple” marketing. The construction of websites, as well as the presence in social media, is the A and Z for every start-up and non-business.
Website building news & tips
Since digital marketing is a field that is constantly evolving, every professional interested in building an eshop must be up to date on the latest developments. Let’s see 10 tips regarding the construction and development of websites, the construction of eshops and the creation of social media channels. Let’s look at them in order.
Web design
Tip 1: Construction of websites with an emphasis on mobile use
Needless to say, the majority of web browsing today is done through mobile devices. After all, the construction and development of websites nowadays is quite oriented towards being mobile friendly.
What does this mean? It means, initially, that a lot of emphasis is placed on the loading speed of the web page, regardless of the browser so that the visitor does not leave the page before it has fully loaded.
And secondly, it means that the design focuses on being fully adaptable to each screen size, whether we are talking about desktop, laptop, tablet or mobile.
The correct use of multimedia is important here: sharp images, which enrich the flow of the text, keep the visitor on your page for longer. However, since we are talking about the best possible loading speed of your website, you should make sure that any photo you use is in jpeg or webp file format, and not png. jpeg and webp images load faster and consume less space in your page cache.
Tip 2: Construction of websites with an emphasis on SEO optimization
When we talk about building websites, the “champion” when it comes to the environment that hosts websites is WordPress. Why is this happening; Because it enables its users to claim a high position in the search engines. And if you wonder how this is done, the answer is always SEO.
SEO (search engine optimization) and its techniques help each page that is optimized based on them to find a privileged position in search engines. It’s a common secret that internet users don’t waste time browsing the second or third page of results.
By emphasizing the right keywords, but also by inserting hyperlinks that lead either inside your site (internal hyperlinks) or outside it (external hyperlinks), you help your website to be found more easily by search engines and to be “served” in user during his search in them.
Tip 3: Emphasis on aesthetics and accessibility
No matter how fast a website loads, it is likely to lose visitors if it does not meet certain requirements in terms of aesthetics and accessibility. A website with too many and flashy colors and without clear categories drives away the visitor in no time.
In addition to the colors, the website’s typography, i.e. its font, has an equally important role in the visitor’s experience. We always recommend choosing a font that is adapted to both Greek and English.
Εvery website should follow some additional practices. Such is the use of semantic markup (semantic markup), such as schema, which gives search engines an understanding of what our content is about. E.g. Is it movie reviews? Product page? Recipe? Article? Service? All this is done in order for the search engine to highlight us in the results it displays to users.
Eshop construction
Tip 4: Give your eshop a more personal tone
Many entrepreneurs, looking for complete solutions for building an eshop, forget their original purpose: to provide services and products that will help their customers. In the battle of digital marketing, what stands out is our personal tone, the one that has shaped the history of our business. How does one get back in touch with him?
By introducing an “About Us” page during the design of the eshop and by maintaining a single corporate identity in all the channels we appear. A potential customer needs as much information as possible about you and your business in order to feel trust.
Online stores that have an impersonal character and compete with other eshops are always at a disadvantage. So make sure you don’t own one of them.
Tip 5: Don’t ignore the competition
And no, we don’t mean mimicking any of your competitors’ products or services. What matters is that you are able to objectively compare yourself to your competitors.
For example, ask yourself: Are my competitors using search engine optimization techniques? Have they created a mobile version when designing their eshop? Is their social media active? In which position do they appear in the search engines and where does my eshop appear?
A team specialized in web design like ours can offer you answers to the above questions and more. We provide complete construction and promotion solutions for websites and eshops. A market survey will convince you.
Tip 6: Develop a Blog section
A blog section in the eshop gives you the feeling of continuous flow and renewal. In addition to this, it serves two purposes: First, it is important for the customer to see in article form the use of the products and services you offer.
Thus, a broader picture is given of how these can be exploited. Second, the role of the blog is to boost your SEO results. Search engines help original content a lot by ranking it high. With a blog post that ranks high in search engines, potential customers can come in contact with your products or services.
Social media
Tip 7: Make sure you are active on social media
It is a mistake to think that social media works like alternative websites. Through social media you show that your business is active, while at the same time you get direct communication with your potential customers. Promote your eshop through social media and see your traffic increase.
Tip 8: Create Paid Campaigns
Don’t expect to see a lot of traffic from the first few posts. In addition to constant engagement, social media also needs a budget. A few targeted campaigns that drive the audience you want to reach directly to your eshop will make all the difference.
Tip 9: Hire a social media manager
The above seems like extra work for an entrepreneur, and rightly so. This part of digital marketing is about social media managers. The job of social media managers is to identify your digital audience and target them with paid advertising. They also make sure that you have a modern social media image of your business, making it look active all the time.
Tip 10: Spread the word!
There is no shame in telling your friends and acquaintances to engage with the content of your social media channels. On the contrary, the algorithm helps content that quickly gathers likes and comments, and you just have to take advantage of it. After all, we all started somewhere.
Because we share the anxiety of every new entrepreneur and non-entrepreneur, we know firsthand how important it is to provide complete solutions for building and promoting websites and eshops. Websites at low prices, always guided by the quality of our services, is what we can offer you, in addition to our continuous support.